Worldwide tennis icon and the world no.2 tennis player, Novak Djokovic, has signed a three-year partnership agreement with the French automobile manufacturer PEUGEOT, becoming its international ambassador.
With this partnership, PEUGEOT confirms and strengthens its strategy in the tennis world, in a year that also marks the 30th anniversary of the partnership with Roland Garros, the French Open.
“I’m happy to represent a great French automobile manufacturer, recognised throughout the world, with an industrial history going back 200 years. In my eyes PEUGEOT embodies French elegance, refinement and the expression of a certain art of living,” Novak said.
The partnership agreement allows the use of Novak’s image in all of the brand’s activities, on all media and in all territories. The PEUGEOT brand will appear on Novak’s left sleeve of his Uniqlo sportswear in all of the tournaments he enters.
PEUGEOT is present in almost 160 countries. It sold 1,700,000 vehicles worldwide in 2012, confirming its position as the 4th marque in Europe.