03. 04. 2010. · Serbian tennis star Novak Djokovic, the world’s second-ranked player gives tennis fanatics a chance to see him off court in a lead role in this tennis mockumentary by HEAD Tennis. “The Power of You” campaign depicts an experiment with tennis balls and racquets, where a chain reaction is unexpectedly created to the surprise of Novak and his team.
”Novak Djokovic vs. Mad Tennis Machine” marks HEAD Tennis’ second video ad campaign with the 22 year old tennis champ, following last year’s “Scores Off and On Court”, a viral success with over 1.9 million views.
The new film starring the world-renowned tennis pro was launched on March 24th coinciding with the ATP World Tour Masters 1000 tournament in Miami where Novak is also participating.
Novak Djokovic takes on the laws of physics and wins. Novak and his team of scientists have stumbled upon Djokovic’s powered perpetual motion machine. Thermodynamics has nothing on tennis champion Novak Djokovic!
