{"id":95009,"date":"2018-01-11T07:58:25","date_gmt":"2018-01-11T06:58:25","guid":{"rendered":"http:\/\/novakdjokovic.com\/?p=95009\/"},"modified":"2018-01-11T19:46:42","modified_gmt":"2018-01-11T18:46:42","slug":"novak-signs-with-asics-footwear-introduces-new-shoe","status":"publish","type":"post","link":"https:\/\/novakdjokovic.com\/en\/news\/media\/novak-signs-with-asics-footwear-introduces-new-shoe\/","title":{"rendered":"Novak signs with Asics Footwear, introduces new shoe"},"content":{"rendered":"<p><strong>Novak Djokovic is the new member of <a href=\"http:\/\/www.asics.com\/us\/en-us\/\">Asics<\/a> family. The news was announced at a launch in Melbourne on Thursday, where the Japan-based footwear company introduced the new Gel Resolution Novak shoe.<\/strong><\/p>\n<p>ASICS announced a partnership with world class tennis player, Novak Djokovic to celebrate the launch of an exclusive new tennis shoe, the GEL-RESOLUTION NOVAK. The new signature tennis shoe is unveiled to the public ahead of the world class tennis tournament in Melbourne this month.<\/p>\n<p>The ASICS\u2019 flagship GEL-RESOLUTION\u2122 shoe has been offering top-performance on the court for many years due to its stability and support. Based on ASICS Institute of Sport Science (ISS)\u2019 research and analyzing professional tennis players\u2019 motions and performances, ASICS develops its tennis footwear with stability and speed as the priority.<\/p>\n<p>Now, ASICS has teamed up with winner of 12 Grand Slam singles titles, Novak Djokovic to develop tennis footwear GEL-RESOLUTION\u2122 NOVAK, a new and improved iteration, featuring Djokovic\u2019s favourite ASICS technology, expertly curated to offer players superior stability when they hit the court.<\/p>\n<p><strong>\u201cI\u2019m thrilled to be partnering with ASICS. They have gone above and beyond to ensure the technology is the best and specific to my needs as a player, on the court. The light weight and support structures on the midfoot allow me to move quickly and ensure I have the right stability throughout my performance,\u201d<\/strong> Novak said.<\/p>\n<p>Motoi OYAMA, Chairman, President and CEO, Representative Director, ASICS Corporation said, <strong>\u201cTennis has evolved drastically over the years, with many players now requiring products that allow them to move faster around the court and hit with greater power. The tennis category will be a future focus for ASICS, as we look to eventually achieve our vision of becoming the world\u2019s number 1 tennis footwear brand. We\u2019re thrilled to be working with Djokovic as part of our ongoing commitment to inspire people to move more on and off the court. He\u2019s an inspiration to the industry and fans across the globe, known for his stamina and strength, both physically and mentally. It\u2019s fantastic to be partnering with someone that embodies the same values and beliefs that ASICS stands for every day.\u201d<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hV8maImYTz4\" width=\"720\" height=\"405\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The GEL-RESOLUTION\u2122 NOVAK will be available to the public on the 15th January, when the first Grand Slam of the season, the Australian Open, begins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novak Djokovic is the new member of Asics family. The news was announced at a launch in Melbourne on Thursday, where the Japan-based footwear company introduced the new Gel Resolution Novak shoe.<\/p>\n","protected":false},"author":15,"featured_media":95005,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[101012961,101012210,101010459],"class_list":["post-95009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-asics-en","tag-japan-en","tag-sponsor-en"],"_links":{"self":[{"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/posts\/95009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/comments?post=95009"}],"version-history":[{"count":2,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/posts\/95009\/revisions"}],"predecessor-version":[{"id":95041,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/posts\/95009\/revisions\/95041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/media\/95005"}],"wp:attachment":[{"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/media?parent=95009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/categories?post=95009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novakdjokovic.com\/en\/wp-json\/wp\/v2\/tags?post=95009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}