Novak appointed LACOSTE Ambassador

Novak Djokovic has been appointed a global brand Ambassador of one of the world’s most prestigious brands, the French clothing and sports equipment manufacturer LACOSTE. May 22 has been chosen for the beginning of cooperation symbolically, because one of the best players in the Open era, Novak Djokovic, was born on this day 30 years ago.

With its passion for combining sportswear and elegance, Lacoste embodies the elegance of tennis like no other brand.

Novak will wear his new outfit for the first time at the second Grand Slam of the season, Roland Garros, which begins on May 28.

The company is very pleased to have Novak become LACOSTE’s global brand ambassador, since René Lacoste, a former tennis player and creator of Lacoste, and Novak Djokovic, are the two legends who share the same values of Fair-Play, tenacity and elegance.

Novak becomes the LACOSTE style ambassador, not only on but also off the tennis court. His relaxed elegance and inventiveness are a perfect match for the French brand’s DNA and its sports-inspired creations.

“For me it’s such an honour and privilege to start new partnership today with the oldest tennis brand. Lacoste has been so historical in all sports and René Lacoste was very unique personality, a great champion, but also someone who brought a revolution to tennis and fashion. In 1933 he invented Polo shirt that we all wear today. It’s quite amazing for me to be related with his name, his legacy and his footprint,” Novak said.

In 1933 tennis player and inventor René Lacoste, nicknamed the Crocodile for the tenacity he displayed on the court, revolutionized the world of sportswear by creating the LACOSTE L.12.12. Polo shirt. This garment’s unique fabric, the cotton petit piqué, allowed the tennis players greater freedom of movement and has since become the icon of a brand, symbolizing French elegance and timeless style the world over.

LACOSTE has developed for Novak an eponymous clothing line to be worn on the court. These outfits have been specially designed to kit out the champion during the Grand Slam’s tournaments as well as dress him for the other tournaments of the season. The Novak Djokovic collection is a line of performance products that fuse functionality with style, perfect for the players who, like Novak, pay attention to all the details of a game. Novak’s signature is printed on the left sleeve of the polo shirt whose graphics are inspired by the lines of a tennis court.

The Novak Djokovic collection will be available in LACOSTE boutiques, starting May 2017.

For more information about LACOSTE company, please visit

After five years of successful cooperation, Novak and Uniqlo mutually parted ways after the ATP Masters tournament in Rome.

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